By having a massive quantity of users this creates a fantastic opportunity to be able to instantly access and influence your target market audience. By using the right hashtags, a clever caption and a stunning image which communicates your restaurant branding you could reach thousands.
Instagram Stories is an additional feature launched in 2016. Instead of a static photo being posted, this feature lets users create a slideshow of images and video captured within 24 hours, after this time frame it will disappear.
All the captured media can be edited using fun icons, overlays and text, making it very creative to use.
3 Great Ways Restaurants Can Utilise Instagram Stories
Promote New Dishes
When launching a new seasonal dish for a new menu you could create a visual journey of the dish from start to finish. You could capture the moments where your supplier arrives with the raw ingredients, how it’s stored, chefs at different stations prepping the dish, how it comes together during service and finally its path from the pass to the customer’s table.
People are most likely to be job hunting online using the internet and recruitment agencies. We all know they do their best to give you the information you want to know, but sometimes that is not enough.
Imagine advertising a new job vacancy for your business but your job description seems to be very similar to many that are already out there. How is this going to ensure you attract candidates that will fit in with your company and its culture?
Use Instagram stories to capture the culture of your business and how well everyone gets along. Film the after-work events, the charity days your staff can take, the training sessions and so on. The proof is always in the pudding and what better way to prove it than a live Instagram story.
Capture the atmosphere
With many events throughout the year such as Valentine’s day and Christmas, your restaurant should be busy with customers having a great time. An Instagram Story filming these moments will be a great addition to your marketing.
Customers are always deciding between which restaurants to visit. If they’ve seen a story of a great lunch/dinner service, they are more likely to book a table having already had a visual taste of what to expect.
A written review will never encapsulate the atmosphere of a buzzing restaurant like an Instagram Story can.
Now you know the essentials of creating a great Instagram story, get in contact with the Captivate team to take it to the next level. Call us on 020 3954 6253 or fill out a contact form here.