In the Canterbury countryside, The Granville is a modern gastropub specialising in local produce and cask ales. Recently launched under the Shepheard Neame umbrella, we were brought in to increase bookings by developing their identity and implementing a range of enticing campaigns.
We firstly concentrated on developing a brand that can communicate great food with a warm welcome. We created social media art, posters and table talkers that had a warm colour palette, humorous copy and playful style. After cold calling, we added a local business database to our marketing strategy and used this as a base for email marketing campaigns and monthly Facebook competitions. Shortly after starting our work sales increased by 31.5% in the second month.