Attracting over 30% more visitors within two months of relaunch
Despite playing a central role in our culture, British pubs are finding it tough. There’s an increasing pressure to deliver a great product and experience in a fiercely competitive market.
The Granville came to us following a merger by Shepherd Neame. The gastropub needed a new identity and a team to manage their marketing activities - to help them stay relevant, attract new customers and to keep existing customers coming back for more.
As their full-service marketing partner, we first developed a brand with great food and a warm welcome at the heart. We then implemented a range of cutting edge campaigns, with promotions for different days of the week, using our experience across web, digital communications and social. All with a humorous and playful style fitting the brand’s personality.
Insights from our close work with the client and our lead generation activity informed and fueled the communications and competitions, and within two months bookings increased by 31.5%.