A brand that finally reflected the clients’ personality
Limerick’s food scene puts emphasis on great local produce and a personal touch but it lacked a destination restaurant with real personality.
The Buttery wanted to inject the high street with the same buzz they’ve seen during their travels around the world and their own personas that existing customers have come to love. We therefore created a brand identity that encapsulates a passion for all things food-related but also included an origin story and a little bit of whimsy.
A new website included playful animations on best selling dishes and inspiring quotes from the owners, social media content boasted a cheeky tone of voice full of knowledge about ingredients and sustainability and a bright, re-designed logo broke through the monotony of nearby eateries.
Guests believed in the owners and their vision just as much as their great food and a second branch has now opened.