As Earth’s climate change crisis reaches unprecedented levels, we are becoming more and more conscious of a need to reduce our carbon footprint. As a hospitality business there are many practices you can adopt which will help you be more eco-friendly whilst attracting...
What can we say? 2018 was a great year for Captivate! We’ve welcomed new clients, pushed out to new markets and gained some new, shiny additions to our team. But as with any approach to another year of hard work, it’s time to reflect on what tactics were successful,...
Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as bookings.com, Expedia.com and Hotels.com offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty,...
Really successful brands make a strong emotional connection with their customers which creates loyalty and repeat custom. Hospitality businesses already have a stronger positive emotional pull than say a light bulb supplier. After all restaurants and hotels are where...
Is your photography selling your restaurant? Using high quality and visually appealing pictures on your website and marketing material is crucial. A good photograph can convince a customer to book all by itself. However, it’s more common to use a mixture of food and...
