Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as bookings.com, Expedia.com and Hotels.com offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty,...
How do you speak to your customers when they are not sitting in your restaurant?You probably don’t have all their phone numbers, but do you have their email addresses? Do they follow you on Facebook or Twitter? Are you confident they are frequently visiting your...
