Really successful brands make a strong emotional connection with their customers which creates loyalty and repeat custom. Hospitality businesses already have a stronger positive emotional pull than say a light bulb supplier. After all restaurants and hotels are where...
Branding your small business isn’t difficult with a little help… Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands are trying to look more like small firms in order to appeal to consumers that prefer...
Is your photography selling your restaurant? Using high quality and visually appealing pictures on your website and marketing material is crucial. A good photograph can convince a customer to book all by itself.However, it’s more common to use a mixture of food and...
