A significant increase in online engagement and reviews from bloggers and journalists
Serving quality dishes with a refined, modern take on traditional Chinese cuisine, Shikumen operates within a highly competitive market.
With four branches in London, Shikumen needed help to increase brand awareness and build a stronger brand association to being a 'premium' restaurant.
Assessing their needs, we devised a strategy including the creation of attractive materials such as posters, newsletters and menus with the target audience in mind to communicate the brand effectively. As a result, we saw an increase in online engagement and earned media such as reviews from bloggers and journalists.