For most restaurants, targeting those that live and work in the area is a key element of their marketing objectives – few are destination restaurants. With that in mind we’ve put together a few strategies that we frequently implement for our clients: Twitter Most local businesses, sports clubs, universities etc will use Twitter.
So reach out to them and start building relationships on Twitter that will result in custom. Retweet, comment and Like their Tweets as well as send them direct tweets to set up promotions and inform them of current offers.
Furthermore invite bloggers and journalists from local publications down for a complimentary meal in exchange for a review. Monitor keywords that are specific to your area, for example whenever anyone Tweets Oxford – join their conversation. It doesn’t have to be salesy, just friendly and you’ll create goodwill for your brand.