It’s often said it’s far easier to get an old customer to return than to entice a completely new customer to come and spend their money at your establishment. It’s also said that it’s far better to reach 20 people 5 times with your marketing messages that 100 people once. Therefore collecting and regularly using customer data is one of the keys to the success of most hospitality businesses. Here are a few ways for you to grow your database. For tips on email marketing best practise visit our blog on that subject.
There are lots of loyalty schemes out there from cards that require a stamp and when customers get 8 stamps for example they get a free x to electronic versions with plastic cards or apps. Whatever option you go for make sure you get customer details as a prerequisite for signing up.
Comment cards given with the bill can identify issues as well as collect customer data. The trouble is some will have to manually enter those records into a database.
Wi fi providers
Specialist hospitality Wi Fi providers will enable guests to use the free Wi Fi in exchange for leaving their details.
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