With an MD who’s owned restaurants, we understand the difference between brand building and marketing for imminent bookings. Depending on objectives and budgets our plans can include any of the following services:
Busy restaurants, bars, pubs and hotels get a lot of traffic to their sites. We implement a number of campaigns and strategies on Google ads to maximise targeted traffic whilst keeping the cost per click as low as possible.
Getting into the Google Snack Pack – the box which appears at the top of a local Google search, really helps to drive imminent bookings. We use several techniques including onsite updates, managing your Google Business Profile and link building to make your restaurant a lot more visible online.
Booking Platform Consultancy
A key component of maximising covers especially at quiet times is to carefully manage all the online booking platforms. Each have different marketing capabilities and functionalities so we help advise our clients on the best strategies for their business.
Social Media Management
We manage all aspects of social media management – creating content including Reels, Stories and Posts, photography, ad campaigns as well as influencer outreach.
When done right, email marketing is a useful tool to maintain customer loyalty. As part of a specific marketing campaign or just a monthly news update, we create well written and designed newsletters communicating your USP’s in an enticing manner.
New menus, a new chef, lunch set menus, Christmas or just a creative campaign to boost sales. Our campaigns start with clearly defined objectives and targets before we develop creative ideas.
Restaurant launches demand a unique approach with campaigns created based on the location, budget and objectives. We’ve done some huge ones – COSMO opening the largest restaurant in UK needed Billboards, Bus Shelter Ads, Radio, Leaflets, Flyering, Newspaper ads, Google Ads, PR, Email, Social – everything! But we’ve also helped to successfully launch dozens of neighbourhood restaurants to their local communities.
Local Marketing Strategies
Geo-targeting locals digitally, backed up with offline strategies is the key to success for many restaurants. We use a range of strategies to identify, reach and entice local residents, tourists and business people alike.
Every client is different and media relations isn’t suitable for all – we guide clients on which marketing strategies will work best. For those restaurants of interest to journalists, our PR specialist uses his contacts and knowledge of exactly what journalists are looking for to get coverage.
We’ve worked with over 200 brands over 6 countries since 2009, including:
Work with Us
Book a Free 20-minute consultation with Guy Holmes MD of Captivate Hospitality.