Increase sales for 81 Beach Street, a long standing neighbourhood restaurant on the Deal seafront and bookings for The Granville, a recently launched Canterbury gastropub within the Shepherd Neame umbrella.
The Granville – Focus on local produce, family dining, humourous tone and good pub food.
Interacting with focus keywords on social media to gain awareness of the brand.
Including location and type of cuisine.
Creating a database of local businesses and cold calling for further contact details each month.
Tweeting 10 local business accounts/food related accounts per week with a current promotion/offer / new menu/venue details.
Inviting local food bloggers to review new menu each season / Press release per season
Sharing mentions in the local press, food magazines, and online reservation sites.
Facebook advertising through all major holidays and national food days. Targeting based on lookalike audiences (users who like pages similar to own).
One newsletter per month to local businesses and web subscribers with a spotlight on new dishes, current offers, and upcoming events.
Sharing user – generated content on all social media channels.
Monthly competitions (based on sharing content, uploading photos of menu and tagging other users).
Community events such as live music nights, charity breakfasts, BBQs, school holiday treasure hunts, parties and monthly dining clubs.
Tripadvisor responses inviting users who left disappointing reviews to come back for a free meal.
Contact the team today
From well-established restaurants to recently opened businesses, we have a simple but effective marketing tactic to improve sales. Get in contact with Captivate Hospitality today and see how we can help you.