Resources
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Marketing Hierarchy
I talk to a lot of hospitality marketing managers as well as restaurant and hotel owners and one...
Restaurant Menus Designed to Upsell
Our team of designers created a new A3 design which really helps to push cocktails, shots of limoncello and fresh orange juice. We also moved the more expensive mains and pasta above the pizzas.
Where Creativity meets Digital Marketing Expertise
With the hospitality industry lying largely dormant during 2020, we looked to develop and hone our skills in a wide range of marketing areas. But the technical ability is nothing without the creative thinking to find and exploit opportunities.
Getting Ready for Reopening
Now we finally have some clarity from the Government with regards to the reopening of hospitality venues, it’s time to plan for a very busy relaunch.
Opening a Restaurant
Opening a restaurant is one of the most creative, rewarding and stressful experiences you’ll go through. Having opened a few restaurants for clients as well as my own, here are a few things I would recommend.
How To Beat the Instagram Algorithm
Much like the rest of the world in 2020, the Instagram algorithm is constantly changing – so, let us talk you through some key factors.
Implementing Restaurant Discounts
Restaurant discounting is a huge subject, with lots of different strategies and targets, but here’s a relatively comprehensive guide.
Getting the most out of Deliveroo
Now more than ever it’s essential to squeeze every sale you can out of Deliveroo. But that can be tricky especially if you’re new on the platform.
Restaurant Branding Tips
Opening a restaurant is the most creative experience you can undertake . It demands you think about all that a customer will experience through their senses – what they see, touch, hear, smell and of course taste.
Coming out of lockdown To Do List
As we come out of lockdown and restaurants start to reopen again, there’s a lot to think about. Here’s a few different elements to get sorted
Top Tips For Utilising TripAdvisor to Market Your Restaurant
In 2019, TripAdvisor has almost become a verb in it’s own right. Like Google, Kleenex or Scotch Tape, TripAdvisor has entered the household lexicon and doesn’t seem to be leaving anytime soon.
Restaurant trends: Captivate’s predictions for 2020
From going cashless to being eco-friendly, get a read of what we think will be the next biggest restaurant trends to hit our streets.
London’s Most Instagrammable Restaurants
London has always been a melting pot of culture and art, with people coming from all over the globe. Perhaps that is what makes it such a great place to visit and its venues some of the most instagrammable in the world.
How your restaurant can help its local community
Building trust and relationships within your community is an important part of any new business that hopes to be successful
How to market your restaurant using Snapchat
How restaurants are promoting environmentally-friendly practices
As a hospitality business there are many practices you can adopt which will help you be more eco-friendly whilst attracting more customers.
Using Pinterest to market your wedding venue
Where to eat, drink and party this London Pride!
London Pride is nearly upon us so dust off your tallest stilettos, grab some glitter and start waving those rainbow flags to celebrate with the LGBTQ+ community as we take to the streets!
Top tips to owning the vegan food trend
Vegan and plant-based foods are taking the world by storm.
Summer is the season to skyrocket your restaurant sales!
Captivate’s top tips on how to drive sales this summer period.
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