Cashing in on direct website bookings
Searching for a hotel suitable for business trips or weekend breaks in Central London yields endless options. Therefore, many hotel owners like Morgan Hotel rely on online travel agencies to improve bookings. This is effective but comes with very high commission charges.
The Morgan team came to us wanting to improve direct website bookings, escaping these extra charges and eventually increase their margins.
As their dedicated website experts, we first designed a new website with a clear, easy to use interface similar to popular central reservation systems. This would guarantee a straight click-through rate. We then created Google Adword campaigns that targeted those searching for reasonably priced, well-rated hotels in Bloomsbury.
Website and PPC approaches resulted in 15% more website traffic with 43% more direct bookings, without any loss through commission.