JRC GLOBAL BUFFET
For years now, JRC Global Buffet has been serving up exciting dishes from around the world. After the great success of their first site, they knew they wanted to scale up the business across the UK but didn’t know how. We were brought in to create a recognizable brand, target local communities and raise the right awareness to make help with their next stage of growth.
We developed a brand that positioned JRC above other Buffet style concepts. We created social media art, posters and billboards that had a bright colour palette, bold copy and high quality images of global ingredients. We targeted local bloggers through Twitter interactions, monitoring keywords and tweeting the most influential accounts with opening offers. Tube adverts for branches within a certain commute time helped to target local office workers and coupons were handed out outside the restaurant to gage interest from footfall around shopping districts. Each marketing collateral has the same memorable logo, font and slogans. Now, there are 10 restaurants across the UK with plans for further branches!