Increase the number of attendees for the Open Day just a month away. Our task was to promote the event in order to get it fully booked before the big day.
Our main tool was Facebook advertising, with a budget of £300. We set up 3 different adverts, with different optimisation and targeting.
The first advert was optimised for event responses and targeted to a narrow audience of couples engaged in the last 6 months, interested in country house wedding venues. This generated 80 event responses.
The second advert was targeted to a wider audience of people interested in major wedding blogs and magazines, and/or engaged, and optimised for engagement rather than event responses.
The third advert was split up into two ad sets for A/B testing. Both were optimised for engagement, using the same copy and image. In the first ad set (A), we targeted newly engaged couples within a lookalike audience based on people who have liked Iscoyd’s Facebook page. In the second set (B), we targeted newly engaged couples, who must also be interested in one of a number of major fashion blogs or high fashion magazines. Ad set A resulted in the lowest cost per engagement.
250-300 guests attended the Open Day, the event was at capacity with several high-value wedding bookings as a result. There have been 9 weddings booked so far as a result of the open day, with another 4-5 potential bookings.