Finding the right audience for an event
As wedding ceremonies move away from the traditional church venue and more towards manor houses and stately homes, newlyweds are looking for scenic settings in towns and villages they may have never visited before.
With an upcoming open day, what better way for Iscoyd Park to target these newlyweds effectively than with a well planned Facebook advertising campaign focused on the event.
We set up three different ad campaigns, one based on getting event responses from those engaged within the last 6 months. The next aimed to garner buzz and engagement from those interested in major wedding publications. And last was a campaign that combined both audiences, based on users who like pages similar to Iscoyd.
With a team of dedicated advertising specialists, who monitored cost per click, over 250 guests attended the open day. Several high-value wedding packages were purchased on the day and many more wedding bookings were made after.