After the enormous success of the Government’s Eat Out To Help Out Scheme, many clients asked us for advice about implementing discounts when the scheme came to an end. Restaurant discounting is a huge subject, with lots of different strategies and targets, but here’s a relatively comprehensive guide.
You don’t need to use the Opentable reservation system to promote your restaurant on their network. They operate a commission only marketing platform which means you only pay for the people which actually visit your restaurant. There are all sorts of ways of getting extra covers through Opentable including promoted results, bonus points and straight discounts.
With Bookatable you do need to use their reservation system in order to make use of their marketing capabilities, which is what we have done.
Timeout sell offer vouchers on a commission basis. Therefore these need to be set menus and set deals rather than a percentage off the final bill. But they do want some very good deals in order to really push.
There are lots of discount sites like vouchercodes.co.uk and Groupon, they can generate great sales but with poor margins. The offer will stay on sites like Groupon long after it has expired so when people put your restaurant’s name into Google the Groupon link will still show up – not a good look!
I’m sure nearly everyone who runs a restaurant is familiar with Taste Card. In my experience they can help generate quite a few bookings each month with no initial outlay.
The beauty of using Opentable, Bookatable, Timeout, Group On etc is that your existing normal clientele don’t know you are running offers and will pay full price. However those customers that go from deal to deal will help to create a busy restaurant with an atmosphere but will have no loyalty to your brand!
Get in contact today to discount which discount strategy will work for your restaurant.