Much like the rest of the world in 2020, the Instagram algorithm is constantly changing. Unexpected updates, trialling new technologies and adding exciting new features can all seem a little overwhelming – so, let us talk you through some key factors.
Since ending the ‘reverse chronological’ style feed in 2016, the Instagram algorithm relies on 3 primary ranking signals:
Relationship
You will find that the top of your Instagram feed will typically be made up of content posted by the accounts you regularly interact with – account’s whose content you like, accounts you direct message and accounts you organically search for.
Interests
Content that Instagram deems to be relevant to your interests will rank higher on your feed. The algorithm will detect the ‘genres’ of content you have interacted with in the past and the hashtags used.
Timeliness
Instagram will show you the posts that are most recent and, consequently, more relevant.
So, with these 3 factors to consider – how can you beat the algorithm?
Study Your Analytics
As the algorithm favours recent posts, schedule your content to go out at the time of day that your audience is most active. You should also be keeping a keen eye on which posts perform the best – which brings us to our next point:
Recycle – reuse/remix top performing content
If an older post performed particularly well, don’t be afraid to upcycle. Reusing your best ‘tried-and-true’ content can save time – and you already have evidence it works with the algorithm. The post doesn’t have to be an exact replica – you could turn videos into gifs or stills, or turn a series of photos into a slideshow video or carousel.
User Generated Content
This can be best achieved by experimenting with brand-generated hashtags or competitions and giveaways. Re-posting user generated content is one of the most effective ways of increasing engagement – not only does it provide you with fresh content, it also builds brand loyalty and encourages users to interact with your account.
Collaborate, Collaborate, Collaborate
If the algorithm is dictated by themes that are relevant to users interests, it makes perfect sense to reach out to accounts – influencers and brands alike – that you may have common ground with. Finding relevant collaborators is one of the best ways to organically expand to new people, whilst still capturing your current audience’s attention
Get in contact today to see what we can do for your restaurant.
