Much like the rest of the world in 2020, the Instagram algorithm is constantly changing. Unexpected updates, trialling new technologies and adding exciting new features can all seem a little overwhelming – so, let us talk you through some key factors.
Since ending the ‘reverse chronological’ style feed in 2016, the Instagram algorithm relies on 3 primary ranking signals:
So, with these 3 factors to consider – how can you beat the algorithm?
Study Your Analytics
As the algorithm favours recent posts, schedule your content to go out at the time of day that your audience is most active. You should also be keeping a keen eye on which posts perform the best – which brings us to our next point:
Recycle – reuse/remix top performing content
If an older post performed particularly well, don’t be afraid to upcycle. Reusing your best ‘tried-and-true’ content can save time – and you already have evidence it works with the algorithm. The post doesn’t have to be an exact replica – you could turn videos into gifs or stills, or turn a series of photos into a slideshow video or carousel.
Get in contact today to see what we can do for your restaurant.