Old Fashioned yet Effective Restaurant Marketing Tool
Quite a lot probably, from political parties to local coffee shops, flyering is still considered a valid form of Marketing for Restaurants & other businesses. But how effective is it?
Most flyers are close to useless and go straight in the bin, but that doesn’t have to be the case. Flyers can be a very powerful marketing tool.
Here are our top tips for flyers which work and are a great component in your restaurant marketing tool kit.
6. If your campaign is ‘on-street’ make sure the team handing them out are personable and know about your business. Train them on what to say and how talk about your restaurant. The uptake and return rate will be far better.
7. What will success look like? You will need to monitor the success of the campaign. Keep all the flyers that come back, particularly if they have data capture on them. You can then measure your rate of return on your investment.
8. What if it doesn’t work? Don’t lose faith, you may have just miss-judged a certain element. Play around with promotions, calls to actions, distribution points, designs and try again. Why not design two very different flyers and test one against the other. This is called A/B testing and you’ll quickly work out what works and what doesn’t.
Old fashion marketing still works, you just have to do it smarter.