A strong social media presence is essential for modern day wedding venues. Most brides (and grooms!) will be spending many hours on Instagram, Pinterest, and other platforms to find inspiration for their big day – and if your venue is not there, you will be missing out on valuable potential customers.
But it is not enough to just be on social media – you have to do it right to attract the right audience for your venue. Having worked with a number of exclusive country house wedding venues, here are our best tips on how to market your venue on social media!
A regularly updated blog is an integral part of your content strategy, and will also be helping your SEO. Couples will have a lot of questions when planning their wedding, and most turn to the internet to get their answers. Blog posts need to be useful and informative – draw on your experience in helping couples make their big-day dreams come true. Sharing your knowledge will also build trust with potential customers, as they can see for themselves that you know what you are an expert at what you are doing. High-quality content like blog posts can be repurposed and shared on social media, driving further traffic to your website where the aim is to capture visitors’ details and ultimately convert them into a sale.
Encourage photographers to submit their photos from a wedding at your venue to one of the many wedding blogs out there. With audiences in the 100,000s, this is a fantastic (and free) way of gaining exposure for your venue.