1,193.75% increase in wedding enquiries compared to the same month previous year
As an idyllic, countryside manor, Hodsock Priory in Nottinghamshire, has all the makings for an elegant, romantic wedding.
However, in 2017, they only had a handful of weddings, so our objective was to increase enquiries and raise Hodsock Priory’s profile as one of the best wedding venues in the area.
We deployed several marketing techniques geared towards reaching a wider audience and targeting appropriate potential targets. After only one month, we saw extremely impressive results, including the following:
Wedding enquiries on the website up 1,193.75% compared to the same month previous year. (207 enquiries vs 16).
Conversion rate (website visits resulting in wedding enquiry) up 498.84% compared to the same month last year. (3.28% vs 0.55%)
Facebook reach up 1,827% compared to previous month, engagement up 174%.
83% increase in Instagram followers after one month.