Social media training that works
Let’s face it, not everyone is a social media genius. You got into the hospitality industry through your love of food and drink, not hashtags and tweet-ups. However, having a social media account is an essential part of your marketing plan these days and social media for restaurants is a hot bed of engagement.
But fear not, there are people out there who can help.
Here are a few tips on getting to grips with those handles and hashtags.
Get some training. There are lots of companies out there who can hold your hand get you up to speed on social media. With as little as an hours tutoring you’ll be @ing and :-)ing before you can say selfie. Make sure you go into the session with specific outcomes and make sure you are happy these have been achieved by the end. Ask someone else to do it. Social media can eat up a day. When you are also training staff, taking bookings, serving customers and doing the accounts, your Facebook updates will quickly fall to the bottom of your to do list. Employee a company to help. A good social media account manager will add content regularly, stick to an agreed tone of voice and look for the best possible ways to engage your customers. Pick a less needy social media platform. Pinterest and Instagram are far less ‘clingy children’ than Facebook and Twitter. You can upload content less frequently and people can share their own far more readily on these sites. Consider these if you are time poor. Don’t ignore it. OK, so you’re not sending 1000 tweets a day, but even a few well worded nuggets of content are better than nothing. Your customers want to hear from you so these updates will come as a welcome surprise when they do appear on their feed. Need training or looking for someone to set-up, manage or inject some life into your social media? Call us and we’d be happy to see how we can help.