With the hustle and bustle of everyday city life, it’s important to slow down, chill, take a minute, and look after yourself. Diggs is the perfect hangout spot to escape the day-to-day rat race - and you can grab an oat milk latte and a few slices of avocado on toast too whilst you’re at it.
Situated in the heart of Clerkenwell, Diggs embodies all things vibrant. Forward thinking with their healthy menu and a firm sense of community at its core, we wanted to encapsulate the spirit of this newly opened Deli in order to relay this in the most successful way possible to potential clientele.
By methodically building the social media channels in anticipation for the launch, we successfully created a buzz around the neighbourhood and that of passing foot traffic. Through the continuous and strategic management of their social media accounts, we have secured a strong online presence which has enabled our eye-catching advertisement campaigns to reach a wider audience. In showcasing the menu in such a way, this has ensured the restaurant sales have been on a steady incline since launch day.
Taking into account their laid back dynamic, but never falling in quality, we created a vibrant and effective marketing campaign that relaid the spirit of their culture to their target client base. The branding we created focused on attractive patterns, fun graphics and a bold colour palette to capture, and keep, attention. The bright, interactive website also aided in being able to portray their personality online, which is a vital element to creating a lasting presence within London’s ever booming food scene.