With the hospitality industry lying largely dormant during 2020, we looked to develop and hone our skills in a wide range of marketing areas. But the technical ability is nothing without the creative thinking to find and exploit opportunities. A lot was mentioned in...
Restaurants would have been shut for six months and there’s a lot to do. Huge debts have piled up and therefore it’s essential to hit the ground running, busy again from the moment you open. Restaurateurs will have an enormous amount to think about, no doubt...
Opening a restaurant is one of the most creative, rewarding and stressful experiences you’ll go through. Having opened a few restaurants for clients as well as my own, here are a few things I would recommend. Menu It’s tempting to start with a large menu and can be...
After the enormous success of the Government’s Eat Out To Help Out Scheme, many clients asked us for advice about implementing discounts when the scheme came to an end. Restaurant discounting is a huge subject, with lots of different strategies and targets, but here’s...
Now more than ever it’s essential to squeeze every sale you can out of Deliveroo. But that can be tricky especially if you’re new on the platform. As well as MD of Captivate Hospitality I also have two restaurants, (Firebrand Pizza) and when we...
Opening a restaurant is the most creative experience you can undertake . It demands you think about all that a customer will experience through their senses – what they see, touch, hear, smell and of course taste. It’s a huge undertaking, but like all big projects it...
