What can we say? 2018 was a great year for Captivate! We’ve welcomed new clients, pushed out to new markets and gained some new, shiny additions to our team. But as with any approach to another year of hard work, it’s time to reflect on what tactics were successful,...
The Brief Increase sales for 81 Beach Street, a long standing neighbourhood restaurant on the Deal seafront and bookings for The Granville, a recently launched Canterbury gastropub within the Shepherd Neame umbrella. Strategy 1. Branding Facebook / Twitter banners,...
At the end of July I will be opening my first restaurant – Firebrand Pizza on Lisson Grove, 50 yards from the Captivate Hospitality offices. It’s been something I’ve wanted to do for a long time and when the right opportunity presented itself, I grabbed it. Having...
Really successful brands make a strong emotional connection with their customers which creates loyalty and repeat custom. Hospitality businesses already have a stronger positive emotional pull than say a light bulb supplier. After all restaurants and hotels are where...
The Importance of Restaurant Branding For some independents their restaurant branding doesn’t take a priority, they sometimes see it as an unnecessary expense. They think that their cousin / friend / niece can design a logo and that’s the restaurant branding...
Branding your small business isn’t difficult with a little help… Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands are trying to look more like small firms in order to appeal to consumers that prefer...
