I talk to a lot of hospitality marketing managers as well as restaurant and hotel owners and one thing really stands out for me, is that the majority concentrate nearly all their marketing budgets and efforts on social media. However, the vast amount of single-site...
When using a social media platform like Pinterest to market your wedding venue there are many specifics to consider that will help you reach a wider audience. Consider the types of people that use the site. Studies have shown that the largest percentile of people on...
Captivate’s top tips on how to drive sales this summer period. For restaurants, keeping up with the competition over the summer can seem a daunting task. But luckily, there are many things you can do to bring in the customers. 1. SOCIAL MEDIA SUMMER...
What can we say? 2018 was a great year for Captivate! We’ve welcomed new clients, pushed out to new markets and gained some new, shiny additions to our team. But as with any approach to another year of hard work, it’s time to reflect on what tactics were successful,...
A strong social media presence is essential for modern day wedding venues. Most brides (and grooms!) will be spending many hours on Instagram, Pinterest, and other platforms to find inspiration for their big day – and if your venue is not there, you will be...
Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as bookings.com, Expedia.com and Hotels.com offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty,...
