Analysing the restaurant sales and more specifically the spend per head for Firebrand Pizza, we ascertained that people weren’t spending enough money. The volume of customers in post pandemic Central London has still not gone back to how it was, so the spend per head...
What can we say? 2018 was a great year for Captivate! We’ve welcomed new clients, pushed out to new markets and gained some new, shiny additions to our team. But as with any approach to another year of hard work, it’s time to reflect on what tactics were successful,...
Really successful brands make a strong emotional connection with their customers which creates loyalty and repeat custom. Hospitality businesses already have a stronger positive emotional pull than say a light bulb supplier. After all restaurants and hotels are where...
Marketing Gods (sorry Seth) make the point that trying to sell the normal, the same and the average is a battle not worth fighting. What businesses should be doing is selling the new, the innovative, the improved… The remarkable. Whilst this is a great mantra, an...
Whilst online travel agencies (OTAs) have certainly experienced an increase in popularity in recent years, this has sent others in the opposite direction, searching for original and authentic places to stay. As an independent business, it is important to use this to...
