What can we say? 2018 was a great year for Captivate! We’ve welcomed new clients, pushed out to new markets and gained some new, shiny additions to our team. But as with any approach to another year of hard work, it’s time to reflect on what tactics were successful, what campaigns not so much and how to apply this to 2019.
From handy design hacks to easy social media pushes, here’s our Captive New Year resolutions:
2) It’s all about the context
“One area of design I worked hard to focus on in 2018 was context. It’s so important when working on a design to keep asking questions like:
– Where will this be seen?
– What will be competing with this for attention?
– What frame of mind will the audience be in when they view this?
My aim for the new year is to turn my conscious thinking about context into subconscious habit, to ensure I’m creating the most effective visual communication I can.”
– Sharni Beere, Designer
3) Don’t leave it all to automation
“One of the tactics I’ll be bringing into 2019 is short and simple. We saw a rise in automation across all social media channels last year but none have had quite the same effect as Instagram direct publishing. Scheduling posts on Instagram through CMS is finally as easy as Facebook and Twitter but don’t forget to put in the hours! Spending the time commenting on your competitor’s posts, liking content which is trending in your location and reaching out to followers with a genuine tone of voice makes sure you won’t lose any of the engagement you had before automation.”
– Nicole Falk, Senior Marketing Account Manager
Now we’re all a little wiser, take advantage of that new year energy and get in touch with the Captivate team to kick off your marketing strategy for 2019!
Give us a call on 020 3954 6253 or easily fill in a contact form here