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January 22, 2018

Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as bookings.com, Expedia.com and Hotels.com offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty, hotels especially independent ones are los...

August 23, 2017

With 1.8 billion users, Facebook is a powerful platform for restaurants to reach out to potential customers and reconnect with existing ones. But how do you find the right people to target your adverts to?

Custom Audiences / Re-marketing

Any marketer can attest to the fact that a “warm” audience who is already...

July 26, 2016

Although we’re still in summer and the weather is finally behaving like it’s July, at Captivate we’ve started planning Christmas restaurant marketing campaigns for our clients. December should be the most profitable time of year for restaurants, to maximise those profits it’s vital that you start marketing ea...

July 18, 2016

For my own restaurant, Firebrand Pizza, which opens in the first week of August 2016, we are implementing a wide range of restaurant marketing strategies- both on and offline. The restaurant is near Marylebone station, with the London BNP Paribas headquarters on our doorstep (with 7,000 hungry French bankers...

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