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The Brief

American Bar-B-Q experts Red Dog Saloon wanted to build a buzz around the launch of their 4th UK branch in Southampton. We were tasked with building their social media audience, and getting locals excited about the new opening.

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Brand Strategy

By posting an engaging mix of food teasers, competitions and videos, we managed to grow Red Dog Saloon’s audience exponentially while keeping ad spending low. Instead, we relied on the shareability of the content to maximise reach and engagement.

Results

Within 3 weeks of starting marketing on Facebook, Red Dog Saloon Southampton had over 4700 page likes, a post reach of more than 1 million, 156K post engagements, and 309K video views. The restaurant was fully booked for weeks ahead of the launch.

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